Are you looking to grow your business and expand your online presence? One of the best ways to do so is by creating a Google Business account. But where do you start? With so many courses available, it can be overwhelming to decide which one is right for you.
That’s why we’ve rounded up 7 great courses that will help you master the art of Google Business and take your business to new heights. Whether you’re a beginner or an experienced marketer, these courses offer valuable insights and actionable tips that are sure to boost your online visibility and drive more traffic to your website. So, let’s dive in!
Google Ads Certification
Google Ads Certification is a course that Google offers to help you prepare for the Google Ads certification exam. The course covers all aspects of the Google Ads platform, including how to create and manage campaigns, optimize your campaigns for better performance, and measure your results.
Google Analytics Certification
If you are looking to get Google Analytics certified, there are a few great courses that can help you out. The Google Analytics Academy offers a free course that covers the basics of Google Analytics. This is a great option if you are just getting started with learning about this software.
Once you have completed the GA Academy course, or if you already have some experience with Google Analytics, you can take the Google Analytics Individual Qualification (IQ) test. This is a certification that proves you know how to use GA effectively and can be a great asset on your resume.
There are also many other courses available online that can teach you how to use GA, including paid options. Taking a course is a great way to learn about this powerful software so that you can use it to its full potential in your business.
Mobile Advertising Certification
Google offers a mobile advertising certification through their Academy for Ads program. The certification covers the basics of mobile advertising, including planning and creating ad campaigns, targeting audiences, and measuring results. Google’s mobile advertising certification is a great way to learn the ropes of mobile advertising and get certified by Google.
Google My Business Certification
Google My Business Certification is a course offered by Google that covers the basics of using and managing a Google My Business account. The course covers topics such as creating and verifying your business listing, adding photos and videos, managing reviews, and using Insights to track your performance. Upon completion of the course, you’ll receive a certificate that you can use to show potential clients that you’re knowledgeable about Google My Business.
Shopping Advertising Certification
If you want to get your business certified by Google and start shopping ads, then you need to take a few courses. The first course is the Google Ads Shopping Certification course. This course will teach you how to create and manage Shopping campaigns, as well as how to optimize them for maximum ROI. You’ll also learn best practices for managing product data feeds and troubleshooting issues.
The second course you need to take is the Google Analytics Individual Qualification (IQ) course. This course will teach you how to use Google Analytics to measure and improve the performance of your Shopping campaigns. You’ll learn how to set up goals and conversion tracking, interpret data, and create reports.
Lastly, you need to take the Google My Business Basics course. This course will teach you how to create and verify your listing, manage your business information, connect with customers, and more. After completing these courses, you’ll be ready to get started with Shopping ads on Google!
Video Advertising Certification
Video advertising is a powerful tool that can help businesses reach a wider audience and promote their products or services. Google offers a certification program for those interested in becoming certified video advertisers.
The Google Video Advertising Certification Program is designed to provide individuals with the skills and knowledge necessary to effectively create and manage video advertising campaigns on the Google Display Network. The program consists of two courses: an Introductory Course and an Advanced Course.
The Introductory Course covers the basics of video advertising, including creating ad campaigns, setting budgets, and targeting audiences. The Advanced Course builds on this foundation, teaching students how to optimize their campaigns for maximum results. Upon completion of both courses, students will receive a certificate from Google.
Conclusion
Taking courses to learn how to use a Google business account is an excellent way to improve your skills and take advantage of the platform’s powerful features. With our list of seven great courses, you should be able to find one that meets your needs and matches your interests. Whether you’re just starting out or looking for ways to level up in the professional world, taking a course on Google Business Account can give you just what you need to get ahead. So why wait? Take the plunge and explore all that Google has to offer with these amazing courses!
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